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spotting fake reviews is difficult, but these seven tips can help you sort through the hundreds of reviews that can be found when shopping online: one form of endorsement is a fake review, which can be used to trick a consumer into purchasing a product. a fake review could be done by the company itself, by posting a fabricated positive review on its own site or by posting concocted negative reviews on a competitor's site. another way fake reviews occur is when a company sends a product to a consumer at no charge and the consumer leaves a positive review with no mention of how they received the product. there may be an unwritten understanding that it was a quid pro quo.
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